Keyword Research is like the A, B, and C in English.
In creating your website, keyword research should initially be done as this is one of the most important SEO Techniques. The success of your optimization depends on proper keyword selection to be targeted on your WebPages. There are many areas in terms of optimizing a website, and if we are to keyword search in a building construction, it is like the foundation and if compared to English, keyword search can be considered as the letters that creates words, phrases and sentences.
Google Keyword Tool – Google Keyword Research Tool
There are numerous keyword search tool and keyword research software available but this is the best free keyword search tool to use.
Google Keyword Tool | Google Keyword Tools let you enter one keyword or phrase per line to see other related word searches. They are categorized into three, the broad search, exact search and the phrases search.
Broad search – Results obtained from search engine users that are likely not so interested on the topic they are looking for.
Exact search – Results obtained from search engine users who are likely to be really interested on what they are searching.
Phrases search – Results obtained from the searches of search engine users that belong in a phrase. Phrases search are most likely the long tail keywords.
Broad – Green energy
Exact – Green energy
Phrase –What is green energy?
Long Tail Keyword – Better Choice
Long tail keywords are more exact keywords. They are the more specific ones.
Keyword: Lady Gaga
Long Tail Keywords could be: Lady Gaga songs, Lady Gaga life
Long Tail Keywords are better to target as they encapsulate two or more keywords in one. For example on website 1 they targeted the keyword alterative energy and on website 2 they targeted alternative energy source. Website 1’s keyword is obviously a short tail while website 2’s keyword is a long tail. Given the right optimization, both website 1 and website 2 will appear on search engine results in the keyword alternative energy. However, website 2 will have the edge because it targeted a long tail keyword. The long tail keyword which is alternative energy source could stand alone as two powerful keywords – alternative energy and alternative energy source. Chances are website 2 can be visible on both keywords leaving website 1 on few targeted keywords.
Keyword Tips – Keyword Selection
In proper selection of keywords to be integrated on your WebPages, you have to be mindful of the following:
- Number of Words in a keyword
The search volume and the competitiveness of is more important than the number of words in a long tail keyword. If you have maximized the six work long tail and the searches and competition of some words are not flattering then it wouldn’t be effective.
-Search volume of a keyword
In targeting a keyword the search volume is very important. If you will invest into a keyword with a tremendous keyword search volume, you tend to attract more visitors for your website.
-Competitiveness of Keyword
No matter how good and impressive the search volume of a keyword, you should be mindful of the competition. Make sure that if you are targeting a keyword with a very high competition its search volume is immense. However, to rank it is advisable to stick to low to medium keyword competition with good search volumes. Search engines do rank according to the age of websites as well so if you are to target a keyword with a very high competition, chances are there are already thousands of even millions of websites existing targeting the same keyword.
-Price of a keyword
Make sure that the cost per click of your keyword is high. If you are onto adsense generating sites, you can use SpyFu – a tool that could give you an instant keyword scale in terms of cost per click. Make sure that your keyword is money making one.
In keyword selection, make sure that each keyword is coherent to one another. It is very important to establish content relevancy in terms of optimization.
Other Keyword Search Tool – Keyword Search Software
SEO Book Keyword Suggestion Tool http://tools.seobook.com/keyword-tools/seobook/
Free Keyword Research Tool – https://freekeywords.wordtracker.com/
Targetted Keywords and SEO Stats at Your Fingertips
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