What is Article Marketing and why is so rampant? Article Marketing is a type of advertising. It is popular most especially on the internet marketing industry. It is a method of advertising wherein articles regardless of the length are created for different industries. These articles are distributed to different internet publications to serve as an ad.

Each article created has a bio section and a resource box or what they call by-line. It is all about the author in the bio section while everything you want to promote will have to be on the resource box. Article directories and different publications online provide resource box in order to avoid direct promotion on the content of the article as it will drag the value of the article.

Well – written articles submitted to respective directories will have the potential of solidifying the credibility of any promotion. Article marketing is indeed a magnet for prospective clients. You should not be surprised if you’ll see some of your articles on other sites as these articles are often syndicated and are submitted to other sites.

Article Marketing Strategy

There are three fundamentals you must remember in doing article marketing, on topic articles, authoritative directories and unique content.

1. Topic Articles – Whenever you create an article, make sure of its relevance to the website you are promoting as you are establishing coherency.
2. Authoritative directories – After creating you well – written article, submitting it to the best article directories is a clever thing to do. You do not want to link your website to poor ranking directories as it will affect the standing of your website to Google’s eyes.
3. Absolute Unique Content – Content is King! You probably heard it a million times already but the statement is true.  It is very important o create unique articles each High ranking directory rather that modifying the article and do mass submission.

Note:  You should never ever submit the content of your website to any article directory if you are avoiding Google’s duplicate content penalty.

Applying the best article marketing strategy will be the key to establish the ranking of your website to Google SERP.

Writing articles that are promotional in a clever way and submitting them to popular directories will add links to your own website therefore it is a very easy way of generating back links that will improve the search rankings of your website.

Note: It is always better to drop an anchor text to the resource box as they are considered “do – follow.”

The biggest hurdle in article marketing is Google’s Duplicate Content Penalty.

If you create a well written article and submitted it to one of the top article directories it is a good back link for your website. However, if you decided to slightly modify the well – writer article into several version and re – submitted it to other article directories the additional backlinks you are aiming for can’t be established.

Note: If Google found out these relevant articles the result will just be a single backlink for your site as the rest of the spun or modified articles are futile.

Article Marketing Tips

• First Paragraph is Crucial

If you are a writer, you might think how important it is to create your resource box. Neglecting the importance of the body itself most especially the first paragraph of the article is often committed and it is a not so clever move. You have to remember that the first paragraph is very crucial as this will be the carrier of the whole article. You should create an attracting start as well as keyword rich phrases as this will determine if readers will stick to reading the article till the end and what Google might conclude on what encapsulates your content.

• Article Title

You should write article titles for Google if you are a beginner. You want your title to be keyword – rich as this is one of the ways to be shown on related searches by Google. If you are established already in the internet world, then you can probably start creating your article titles for your readers and what I meant by this is a title that is not keyword rich. Articles that are not keyword rich gather the interests of readers most of the time. You can do so within your own website first before jumping on directories.

• Review your SEO Basics

In practising article marketing you should truly know how to do proper search engine optimization. Learn what SEO is all about and how it could boost your article marketing strategies.

• Anchor Text Rule

In your resource box, you have the privilege of dropping anchor texts depending on the minimum or maximum required by different article directories. Make sure that you are not redirecting two anchor texts on the same page; it should be a keyword for a page not keywords for a single page.

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